Wonderful Halos, America’s biggest and fastest-selling mandarin brand, was recently named the No. 1 most-loved healthy snack brand among both parents and kids, according to a 2018 Brand Love™ studyreleased by youth and family market research consultancy Smarty Pants LLC.
Wonderful Halos not only earned the top spot in the healthy snack brand category ranked by parents but is the first healthy food brand to crack the top 10 most-loved list in the Brand Love study’s 10-year history. This year’s Parentfinity™ scores reveal Wonderful Halos as parents No. 9 favorite brand overall among other brands like Amazon, Crayola, Netflix and Google.
Among kids, Wonderful Halos was the highest ranking healthy snack brand to top the charts. Other brands to make kids’ most popular list include YouTube, iPhone, iPad, Google, Disney, and LEGO.
“Parents and kids don’t often see eye-to-eye, but when it comes to healthy snacking their love of Halos transcends age,” said Adam Cooper, vice president of marketing at The Wonderful Company. “Halos has not only earned the trust of parents as that rare sweet snack bursting with ‘Pure Goodness’ the whole family can feel good about eating, but the fact that we’ve become a fan-favorite among our biggest critics, kids—who love them for being a fun, bite-size snack, small enough to hold and easy to peel on their own—is the sweetest reward.”
The annual Brand Love study identifies the brands that capture parents’ and kids’ hearts, time, and purchase power. This year’s study assessed 379 brands across 19 consumer categories, from favorite foods to beloved characters and technology, surveying more than 8,900 parents and children ages 6–12 across the country.
The Smarty Pants Brand Love study comes on the heels of the best-selling season Wonderful Halos has ever seen, which featured its biggest in-store point-of-sale display program and biggest digital program ever. The campaign also included six television commercials, a Times Square billboard in New York, and an influencer marketing program where the brand partnered with some of YouTube’s biggest kid megastars, including Ryan of Ryan ToysReview.
“We’re just getting started, and our marketing momentum continues this November as Halos kicks off the season with its multimillion-dollar ‘Good Choice, Kid®’ national campaign,” said Cooper. “This will be complemented by a robust marketing and advertising program with added investment in new in-store point-of-sale displays, and expanded digital and influencer programs.”