The question that instills fear in the hearts of four in 10 Americans: What’s in your hot dog? As Americans get ready to fire up their grills this summer, Applegate, the nation’s leading natural and organic meat company, announces new survey findings that illustrate just how petrified people truly are about ingredients in a favorite grilling staple, hot dogs.
The survey kicks off Applegate’s season of ‘The Cleaner Wiener,’ promoting Applegate Naturals® Beef Hot Dog and Applegate Organics® The Great Organic Uncured Beef Hot Dog™, which are Non-GMO Project Verified and made with humanely raised, 100% grass-fed beef. Key survey takeaways included:
- Fear factor: a whopping 43% of Americans say they are scared to find out what goes into their hot dogs.
- Science or sausage?: Over a third of Americans avoid eating hot dogs because they believe they are made with low quality meat or are made with artificial ingredients and chemicals.
- Keep it short: Americans are six times more likely to prefer a hot dog made with a simple, short list of ingredients.
- Less is more: 70% of Americans agree that when looking at a hot dog ingredient label, the fewer ingredients, the better.
- Hold the antibiotics: A majority of Americans agree that it’s important that their hot dogs are made from livestock never given antibiotics or hormones (56%), and nearly half (48%) agree that it’s important their hot dogs are made from 100% grass-fed beef.
- Millennials not hot for dogs: Americans ages 18-34 avoid hot dogs more than any other age group; 24% say they never buy hot dogs.
- Women more choosy: Nearly 50% of females are scared to find out what is in their hot dogs, compared to just 37% of males.
- Top that: 61% of Americans list mustard as their favorite hot dog topping.
“Hot dogs are the poster child for scary ingredients,” said Nicole Glenn, Applegate vice president of marketing. “But there’s nothing to fear in The Cleaner Wiener – it’s made with simple ingredients that don’t require a food science degree to spell or pronounce: grass-fed beef, salt, water and spices.”
The survey that Applegate conducted interviewed more than 1,000 adults ages 18 and over to see how they really felt about hot dogs from their ingredients to consumption habits to favorite toppings and everything in between.
Applegate offers hot dogs in beef, turkey, chicken, and beef & pork varieties that are sold at retailers nationwide such as Whole Foods, Amazon and Target. For more information and to download a coupon, visit https://applegate.com/whatsinyourhotdog.