Step Up for Better Health Sweepstakes to Encourage Walking and Support Boys & Girls Clubs

UnitedHealthcare has launched the Step Up for Better Health Sweepstakes, a national initiative to encourage walking and in support of Boys & Girls Clubs.

The sweepstakes celebrates National Walking Day (April 4) and runs throughout Move More Month (April), enabling people to become eligible for a chance to win one of hundreds of walking-related prizes, including:

  • Grand Prizes: Apple Watch® (10 available);
  • First Prizes: $100 gift cards to Foot Locker (100 available); and
  • Family Prizes: NERF® ENERGY™ Game Kits (100 available).

People can sign the pledge to walk more and enter the sweepstakes at, an online resource that provides information about the potential health benefits of walking and offers 10,000-step walking routes in more than 50 cities, helping people visualize what that distance looks like in their local areas*. UnitedHealthcare will donate $1 on behalf of each of the first 25,000 people to sign the pledge to Boys & Girls Clubs to help reduce childhood obesity and encourage kids to become more active.

Studies have shown walking can help people maintain a healthier weight, strengthen bones, ward off depression, and prevent or manage various chronic conditions, including heart disease, high blood pressure and type 2 diabetes.

“We hope our Step Up for Better Health Sweepstakes helps encourage people to become more active and use walking as a way to improve their health,” said Sam Ho, M.D., chief medical officer of UnitedHealthcare. “Walking can be a simple, accessible and effective way for most people to help improve their well-being, so we encourage all who are capable to get or stay active in April and year round.”

UnitedHealthcare offers various wellness programs that help encourage people to take charge of their health**.

For example, UnitedHealthcare Motion® is a digital wellness program that provides eligible plan participants access to wearable devices that may enable them to earn more than $1,000 per plan year by meeting certain daily walking goals***. Through the program, enrollees will later this year have the option to receive and start using Apple Watch (initially paying only tax and shipping), and apply program earnings toward the full purchase price of the device.

UnitedHealthcare Motion is available to employers with self-funded and fully insured health plans nationwide. The program may enable employees to earn up to $4 per day in financial incentives based on achieving “FIT” goals, which stands for:

  • Frequency: complete 500 steps within seven minutes six times per day, at least an hour apart;
  • Intensity: complete 3,000 steps within 30 minutes; and
  • Tenacity: complete at least 10,000 total steps each day.

Since UnitedHealthcare Motion’s inception, participants have collectively walked more than 180 billion steps and earned nearly $30 million in rewards. Among eligible employees, 66 percent registered their devices, with more than two-thirds of those active with the program.

UnitedHealthcare developed the program in collaboration with Qualcomm Life, a wholly owned subsidiary of Qualcomm, and leverages its open ecosystem of integrated devices. The program uses Qualcomm Life’s medical-grade connectivity and expertise in HIPAA-compliant, secure data transmission from integrated devices to UnitedHealthcare via the program’s mobile app.

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