From March through June, Sundown Naturals, a leading vitamin and supplement brand, featuring products that are 100% Non-GMOˆ and free of gluten, dairy and artificial flavors◊, and national non-profit organization Wholesome Wave joined forces for the Sundown Naturals Goodness Tour, a nationwide grassroots truck tour, to help educate consumers on nutritious options to live a balanced and healthy lifestyle.
“Sundown Naturals believes that life is all about finding the right balance and we want to help our health-conscious consumers live that same balanced lifestyle,” said Scott Berg, Vice President of Marketing for Sundown Naturals. “For over 40 years, Sundown Naturals has been putting our consumers first by offering high-quality vitamins and supplements. We’re constantly looking for new and exciting ways to support our consumers through every step of their daily lives. We truly value our Goodness Tour as one way in which we can spread the goodness message of healthy, balanced living to people across the country.”
The Goodness Tour traveled more than 12,000 miles over four months, making stops at fifty (50) events including local farmers markets, gluten free tradeshows, heath expos, minor league baseball games in twenty-nine (29) cities, including Dallas, Pittsburgh, Washington D.C. and Atlanta. At each stop, attendees sampled Sundown Naturals Gummies, received tips and information on how to make healthy lifestyle choices and engaged in fun and educational activities for adults and kids. Attendees also learned more about charity partner Wholesome Wave and their commitment to helping low-income Americans by increasing access to affordable fruits and vegetables and healthier food options.
“We are thrilled to align ourselves with Sundown Naturals through their Goodness Tour and are so appreciative of their donation to our organization,” said Ed Kelly, Chief Xpansion Officer for Wholesome Wave. “Not only were we able to connect with consumers at each stop to spread our message, but through their contribution, we can continue to improve the lives of our 500,000 consumers by giving them access to affordable, healthy produce year in and year out.”
To learn more about Sundown Naturals and the brand’s full line of products, visit www.SundownNaturals.com.